Chipotle Personas

Chipotle Mexican Grill Restaurant, founded in Denver Colorado, 1993. The company was born with three simple ideas: raw ingredients, classic cooking, and a unique interior design for the restaurant's locations. Today Chipotle has 10000+ employees; it is a fast-growing company that is always looking for new people to join their team.

To encourage new generations to join the Chipotle team, we have created this "Chipotle Personas" campaign. The idea is to reach the audience with personal stories of real people. In these stories, we publish from the person's age to their favorite Chipotle plate. People can feel identified with the "personas" and at the same time can visualize the fun and exciting work environment.

To achieve the objective, we have done a design exercise by using a grid and a combination of typographies for the layout. At the same time, we have used textures over the image and the background to resemble the interior design that characterizes its restaurants.

© Photographs belong to Getty Images. The Chipotle Personas campaign is just a prototype.

 

 

 

 

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