Dominga

Dominga is a clothing brand manufactured in Zuleta, a small indigenous community in the Andes Mountains of Ecuador. The folkloric tradition of the country reflects in the embroidery style of women blouses.

For the logo design, elements from the folkloric culture are incorporated into it, such as shapes and bright colors. The typeface used for the name its sanserif condensed. Together, the forms and the typeface portray an embroidery graphic.

Also, an embroidery blouse for their collection was designed in an abstract heart shape, utilizing the same look and feel into it.

 

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