Dominga is a clothing brand manufactured in Zuleta, a small indigenous community in the Andes Mountains of Ecuador. The folkloric tradition of the country reflects in the embroidery style of women blouses.
For Dominga’s identity, elements from the folkloric culture are incorporated, such as shapes and vibrant colors. A condensed and sanserif font is used. The combination of the complex forms and the simplicity of the font creates a nice visual balance.
Also, an embroidery blouse for their collection was designed in an abstract heart shape, utilizing some elements of the logo.